Thank you Tracey Jones for contributing this post to lifestylewithkris.com
You’ve started a business, you’ve created a brand. You’re ready to start marketing your business/brand on social media, but there’s so much overwhelming information out there. Everyone is telling you that you need to be creating at least 3 pieces of social media content per week, that you should be posting to your social channels every day, and that you should be creating high-quality content, but where are you going to find enough interesting, engaging and relevant things to share with your audience? Here are 10 ideas to give you insight into what your audience would like to see from your business or brand on social media!
Share Photos of Your Products
This is the most obvious type of content. Potential customers are going to want you to share photos of your products so that they know your services and what you offer. You can choose from a variety of different types of product photos including flat lays, photos of the product in use, close-ups, and unique backgrounds. There are many different ways to photograph your product and it worth mentioning that you should get as many shots as possible. Taking multiple pictures can give you a variety to choose from and will prevent repetition from using the same product photo for everything that you share and post.
NOTE: Only do promotional posts 20% of the time.
People LOVE User-Generated Content!
Sharing user-generated content is one of the best types of content in which you can produce. User-generated content also referred to as UGC, is any form of content that is generated by the consumer for a brand. A recommendation post by a past or present customer generates more trust than a promotional post by you. These posts also increase engagement on your social media platform by encouraging conversations between customers. The final point about this type of content is that you don’t have to create it. There are many different types of user-generated content you can share with your potential customers and clients (product reviews, blog posts, posts in online discussion groups) from previous customers and clients who love the products and services that you offer.
NOTE: Never fake a review, it just isn’t cool.
Show Yourself and the Team
In the modern world of business, everyone wants to know who they are buying from, especially in small and local businesses. Good news, this is easy content for you to create! Snap a quick selfie and write a few words about who you are, what you do, and what you do for others. Can’t think of anything exciting to share about yourself? Try sharing a random fact about where you live, where you’re from, or why you started your business/brand. If you have a team, your employees can help you out with this kind of content as well.
NOTE: Make sure all your selfies fit the brand!
Take Your Customers Behind-the-Scenes
No matter what business you have there is always something going on behind the scenes. You may think that this is all the boring stuff, but potential customers are going to be interested in how products are made, the creative process, and what you do when you’re not sharing content related to your brand or business. Yes, people want to be all in your business, literally! So have that camera ready to capture as many moments as possible. If you have someone that can record or take pictures of you while in the act of creating your products or services, think about asking them to help you capture these types of behind-the-scenes moments.
NOTE: Add context to explain what’s happening behind the scenes!
Keep Your Customers Engaged Through Announcements
Do you have an upcoming event, giveaway, sale, product launch, or anything else you want to shout from the rooftops? You should share an announcement so that your audience will be aware. Create a graphic design using Adobe Spark or Canva to help advertise your announcements to appeal to your customers and clients. An announcement post is going to do most of the talking for you, so it’s a good idea to keep these posts quick and simple. Be sure to include details about when the promotion begins and ends, how the customer benefits from it, and how to receive it.
Seasonal Content Ideas
Think about sharing relatable holiday content. Christmas, Easter, Summer, Halloween, and all those other little holidays in between like National Taco Day. These all give you the perfect excuse to create something a little bit different, whilst still showing your customers that you are paying attention to everything else that is happening in the world. Most importantly, this shows your audience that you are human and that you do enjoy doing things just like everyone else!
This or That? Which is Better?
Do you have a couple of ideas but you can’t decide which one you should go with? Everyone goes through this at some point, but here’s a solution to the madness. Simply create a post that asks your audience which one they prefer. Creating posts like these not only increases your engagement but also saves you time agonizing over the decision. These types of posts can be fun and insightful in learning what your potential customers will want to see from you.
Inspirational and Motivational Quotes
Who doesn’t love a good inspirational quote? These can be used to encourage your customers to do something or just to give them a more positive outlook on life. There are many types of motivational quotes that you can choose from (success, health, positive mindsets, faith, fear, etc.) to relate to your audience. Another example of inspirational quotes is a tweet. Twitter is a common social media tool that people use to express their thoughts. Sometimes creators will share tweets to uplift and encourage their audience.
Market Research Questions
Researching your niche is one of the keys to learning how to serve your audience. Market research is similar to the which is better posts because you are asking your customers a question. These questions are broad and can be anything you like or need. It is important to think about what you need to know about your client, what they like, dislike, and are more likely to support. Choose to use these questions to find out who your ideal clients are.
NOTE: These posts are meant for research only, don’t try and sell your products.
Helpful Tips and Suggestions
The final idea for sharing and creating engaging social media posts is to share some tips about your product or niche that will be useful to your audience. Giving away small pieces of information helps to show your expertise and knowledge and will prove that you’re providing content that people will find valuable. A popular way on Instagram to be insightful and increase engagement is to create carousels. A carousel is a way for your audience to see more than one post at a time, by sliding through to each point, tip, or suggestion. You do not have to be an expert to share tips!
NOTE: Keep these short and leave them wanting more
If you want to learn how to take photos for your social media posts, please click here to visit Tracey Jones’ Photography Blog. Tracey is a photography expert who helps small business owners take professional-looking images for their business.
Which ideas for sharing and creating engaging social media posts have you found to be the most helpful for you? Let me know in a comment!