In the world of social media, Instagram is one of the most popular platforms out there. Users post pictures and videos daily for personal enjoyment, exposure, and business opportunities. For entrepreneurs, it’s important to reach your target audience, client, and/or customer for your business. If you are not already using this platform, I would recommend making a business or creator account to help you grow your business. What I’m here to tell you is that you can grow an audience on Instagram! There are over 1 billion monthly active users, with accounts, defining their audience.
With The Five C’s Contingency Plan, you will be able to organically grow an online presence. You will be able to use this contingency plan with any Instagram algorithm. This Contingency Plan is a combination of strategies that I use regularly and simultaneously to reach new readers and subscribers to my blog, sell gratitude journals, and land brand partnerships. I used the 5 C’s Contingency Plan and reached over 60,000 accounts, receive over 400 new followers, and increase content interactions within 90 days in Q1.
What is the ‘5 C’s of Contingency Plan’?
Connect & Network
Connecting with people can and will help you to grow your audience. You should be following more people and engaging in conversation. Get to know the competition, but do not compare too critically! Networking is an easy way to land new opportunities and business deals. Collaborations happen every day on Instagram.
Note: You should NOT be following “overwhelming accounts” that can trigger emotions like imposter syndrome or self-sabotaging doubt.
Consistency Is Key
Post consistently to your feed and Instagram stories. If you are inconsistent with posting, how will you truly be able to cultivate an audience? When will your audience know when or where you post? Everyone’s posting schedule is going to be different. Your posting schedule should be based on the peak days that you receive the most views. Using your insights and metrics, you will be able to figure out what is the best time for you to post your content.
My peak days of the week are Monday through Friday (9am-9pm). That’s a twelve-hour window for me to post my images and videos and maximize the views I receive during those times of the day. Although Saturday and Sunday are not the best days for views, according to my insights, I still find the best peak time of the day whenever I’m looking to post on the weekends.
Comment, Like, Share
I’m 100% certain that commenting and liking posts will help you grow your audience on Instagram. Think about it. After you leave a comment on someone’s post, their followers can see your comment and now have the option to engage with you! This type of banter often leads to clicks on your profile, clicks to the link in your bio, and someone else learning more about you. I hold plenty of conversations with brands in their comments! I’ve also pitched to brands for sponsorship post opportunities via email just by conversations that developed in the comment section. It’s okay for you to become best friends with emojis!
Note: Pinning comments is good exposure for your business, and can be small examples of CTAs when guiding your clients to make a purchase or subscribe to a newsletter.
Commit to Quality
Commit to sharing quality pictures, videos, and graphics. Use Canva to create your graphics and use photo-editing apps like Lensa for brighter and high-quality pictures. Image quality is important to increasing user engagement, decreasing your bounce rate, which means more traffic and higher rankings! Commit to making content with value! When recording videos, try to find spaces in your home that will make great aesthetic backgrounds. Committing to sharing quality images will help you with creating content that you know your target audience would want to see.
Create The Content They’ll Love
Always remember to create content with value when creating engaging content. When you’re ready to share the content that you’ve created, you’re going to want to create captions that will grab the audience’s attention. OMG, did I just make a scroll-stopping caption? Be sure to also include CTA (call-to-action) statements in your caption and use relevant hashtags. If your post contains a product, tag the brand in the post and the caption. Ideally, you should be using one CTA and at least five hashtags per post. You want to avoid asking your audience to do too many things in one post. Why? Your audience won’t know what you want them to do first and they will do the exact opposite of what you wanted. Do not use hashtags that are already being used by too many users or will cause your post to be shadowbanned.
Note: Shadowbanning is the practice of blocking a user or their content online from being seen or shared.
There’s no doubt that when (not if) you incorporate the ‘5 C’s of Contingency’ into your social media strategy, you will begin to see an increase in your engagement on Instagram, new clients or customers for your business, new subscriptions to your blog, and more. Using these methods are ways that you will learn to navigate any algorithm and help you grow your audience!
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What do you think about the ‘5 C’s of Contingency’ Plan and how will you use it to grow your online presence?