beginner

  • Best Skincare Gifts for Normal to Dry Skin *Tested*

    Best Skincare Gifts for Normal to Dry Skin *Tested*

    Shopping for skincare products is not easy for everyone as it may seem. Firstly, dozens of skincare products are on the market with promises to correct and address the same concerns. Additionally, our skin goes through routine changes! A change in skin type or texture can present challenges for shopping for the right skincare products to help identify skincare concerns. Tbh, it’s chaotic. There needs to be an effective method in place to navigate all those skincare products on the market! So, we’ve compiled a guide to a few of our favorite skincare products. These products will make the best skincare gifts for the skincare lover in your life!

    (Whether that person is you or someone you may know.)

    Why You Should Trust Us: Reasons Why They’re The Best Skincare Gifts

    So if you’re asking for a friend, we want to tell you why you can trust us about these products. We got you! The reader should note that the skincare products in this guide work best for normal to dry skin types. This news is great for our readers and girlies who do not have many skincare concerns or goals. Secondly, we believe each item on this list is a great product to add to any beginner or expert skincare routine. Lastly, we’ve sorted through the best honest reviews from verified reviewers, we’ve tested these products ourselves, and we’re confident that skincare lovers will find them beneficial!

    DISCLAIMER: Heads up! My posts contain affiliate links. Above all, if you buy something through one of those links, you will not have to pay a penny more, but I receive a small commission. In other words, it helps keep the lights on. Thanks! 

    Cetaphil Moisturizing Lotion

    cetaphil moisturing lotion | best skincare gifts

    Let’s begin with the best skin care products that anyone can use daily. Cetaphil is a trusted brand by dermatologists and many consumers. Their body lotions and moisturizers provide hydration and nourishment that lasts all day. The Cetaphil Moisturizing Lotion is perfect for the face and body of all skin types (normal, dry, and sensitive).

    Price at the time of publishing: $12

    *What Our Reviewers Say: 

    “My skin really likes Cetaphil Moisturizing Lotion. I usually apply right after I bathe/shower and don’t have to worry about reapplying as I would with [some] other lotions/moisturizers, and I consider this [to be] a pretty ‘clean’ skincare product which is a plus. I trust enough to let my whole family use it for this reason, and I would purchase it again.” – Aspiring D, Influenster Reviewer

    Chapstick Total Hydration with Sea Minerals

    chapstick total hydration with sea minerals

    This 3-in-1 lip balm has a botanical-moisturizing complex to help keep lips moisturized for up to 8 hours. Reviewers found their lips feeling nongreasy, soft, and smooth after using this Chapstick with a triple-action formula. Everyone and anyone who has used Chapstick’s products before knows that their products renew and transform dry lips for a radiant and youthful look.

    Price at the time of publishing: $7

    *What Our Reviewers Say:  

    “I absolutely love this Total Hydration Sea Minerals Moisturizing lip exfoliator, and I use it at night as a moisturizer for my lips. [This] tends to leave my lips soft and hydrated the next morning. I really enjoy this new product.” – Jamie U, Influencer

    CosRx Niacinamide 15 Serum

    cosrx niacinamide serum | best skincare gifts

    Serums are the best gifts for addressing and treating skin care concerns. CosRx’s Niacinamide 15 Serum rapidly treats mild to severe acne breakouts and dark spots. The serum is light and absorbs fast into the skin, and reviewers noticed a change in appearance within 30 days!

    Price at the time of publishing: $25

    *What Our Reviewers Say:  

    “I think this is a good everyday serum! I’m a huge fan of niacinamide in my routine and have been for years, as there are spots on my face that are an oil slick if left to their own devices, and I have massive pores in those areas as well. This serum is definitely in the top five niacinamide serums that I have used. I can really tell a difference in the oil production throughout the day on my skin.” – Shelby M, Skincare Enthusiast, Makeup Junkie

    CosRx Vitamin C 23 Serum

    cosrx vitamin 23 serum

    We believe our readers will no longer be interested in searching for the fountain of youth after using this serum. CosRx’s Vitamin C 23 Serum targets aging, improve skin, and boosts skin radiance. What we love most about the Vitamin C 23 Serum is its 23% pure vitamin c, perfect for reducing wrinkles and enhancing elasticity.

    Price at the time of publishing: $25

    *What Our Reviewers Say:  

    “I [honestly wasn’t too] sure what to think about this product at first. The consistency also [appears] like a lightweight oil at first, so I was nervous about it leaving my combination skin oily. All [of] my concerns were put to rest when I put the product on my face! While [it] has a strong smell in the bottle, once you put it on your face, you don’t notice a thing.

    The formula absorbs quickly into the skin without leaving it looking greasy. After just a few days of using this product, I noticed a big improvement in my skin tone. I have quite a bit of sun damage from years of living in Florida by the beach, and this definitely helped reduce some of the discoloration and fine lines.” – Allyson C., Influenster Reviewer

    Dr. Teal’s Melatonin Shea Sugar Scrub

    dr. teal's melatonin shea sugar scrub | best skincare gifts

    We’re all for total body care, so the decision was easy to include this product in our gift guide. Dr. Teal’s brand has many scrubs, oils, and salts that people use to help relax and heal their bodies. Their brand is one of the popular go-tos for relaxation. Dr. Teal’s Shea Sugar Scrub has vitamins like A and E and essential oils to exfoliate and lock in moisture. Our readers should note that a sugar scrub’s recommended use is 1-2 times weekly to avoid over-exfoliating the skin.

    Price at the time of publishing: $6

    *What Our Reviewers Say:  

    “I recently tried Dr. Teal’s Melatonin Shea Sugar Scrub, and I have to say, I was pleasantly surprised by how much I enjoyed it. [The combination of] shea butter and sugar crystals creates a gentle yet effective scrub that leaves my skin feeling soft and smooth. The added melatonin is a nice touch, and I appreciate the calming benefits it provides.” – Kira A., Influenster Reviewer

    Dr. Teal’s Sleep Body Lotion

    dr. teal's sleep body lotion

    The third moisturizer to make our list is Dr. Teal’s Sleep Body Lotion. If you’re trying out Dr. Teal’s Melatonin Shea Sugar Scrub (the fourth-best skincare gift in this guide), we recommend pairing the sleep body lotion with it for maximum results. How to use: use the sugar scrub during bathtime. Then, follow up with the sleep body lotion after your bath for additional moisture. Many testers agree that its lightweight formula works to promote better sleeping.

    Price at the time of publishing: $5

    *What Our Reviewers Say:  

    “I came across Dr. Teal’s Sleep Body Lotion at Wal-Mart. Let me tell you this [lotion] is part of my new nightly bath routine. The shea butter smell is not overpowering the essential oil in the lotion. To me, the best part is the melatonin in the lotion. It’s everything you need to relax your body at the end of the night.” – Leesha H., Blogger

    Mele Plump It Up Nourishing Cream

    mele plump it up nourishing cream

    So just like all of the other moisturizers on this list, this melanin-rich nourishing cream is designed for dry skin care. What we love most about the Mele brand is that they make skincare products for women of color. We know firsthand about the lack of skincare products on the market that are inclusive to all skin types and how that makes it even harder to find products that work. Mele’s Plump It Up Nourishing Cream is just one of their products that identifies specific needs such as dryness and uneven skin tone in melanin-rich skin. 

    Price at the time of publishing: $12

    *What Our Reviewers Say:  

    “I was excited to try this brand out since this is Black-owned skincare. It isn’t oily and doesn’t give any scent, and I’d definitely recommend it for those with dry skin.” – Fallon B., Influenster Reviewer

    Philosophy Pore Minimizing Serum

    philosophy pore minimizing serum

    The Purity Pore Minimizing Serum decreases the appearance of pores instantly. If you’re looking for products that show improvement results quickly, we feel you can’t go wrong with this serum + multitasking moisturizer (more on this soon). We noticed a difference in our skin’s appearance, noting fewer blackheads and clogged pores; within 24 hours of using this serum. We gotta love a product that boasts of purity being made simplistic!

    Price at the time of publishing: $39

    *What Our Reviewers Say:  

    “I have been using Philosophy products for almost a decade now. Their products never let me down [and] this [one] has done wonders on my skin. As for pore minimizing, I do notice a slight difference when combining with other actives.” – Chelsea W., Content Creator

    Philosophy Hope In A Jar Moisturizer

    philosophy hope in a jar moisturizer

    READ FULL REVIEW: Starting the New Year With Hope And A Radiant Glow

    We raved about this moisturizer on It’s The Lewk all last year as one of our favorite new products. This product is definitely one of our go-to moisturizers and is used routinely in our skincare regimen. In addition to targeting dehydration, this multitasking moisturizer promotes skin surface cell renewal and boosts radiance. We’ve never experienced a glow like this with any other moisturizer!

    Price at the time of publishing: $42

    *What Our Reviewers Say:  

    “I’m so pleasantly surprised by this product, mostly because I’m super picky when it comes to face creams, but especially when they promise to be the solution to several skin concerns like this one who says it can improve both fine lines and skin texture while also turning dull, dry skin into glowing well-hydrated skin. My expectations were high, and my skepticism even higher. I found myself cutting out several other products because this truly is a multitasking cream.” – Ine L., Influencer

    Rimmel London Wonder Serum

    Rimmel London wonder serum

    READ FULL REVIEW: A Special First Look At Influenster Rimmel London Voxbox

    WATCH YOUTUBE REVIEW: Rimmel London Voxbox Unboxing

    Enjoy longer, fuller, and revitalized lashes when you use Rimmel London’s serum for eyebrows and lashes. Its gentle, nutrient-rich conditioning formula supports lash and eyebrow growth. This serum is perfect for growing eyebrows and eyelashes for a fuller or thicker appearance.

    Price at the time of publishing: $8

    *What Our Reviewers Say:  

    “I was genuinely impressed by the results of this easy-to-use lash/brow serum! I had noticeable results with longer, fuller bare lashes and with mascara after just a few weeks of use. The formula is thicker than other lash serums I’ve tried, but I think that’s actually an advantage because it’s less likely to run into your eyes. This product is very affordable and is a great value compared with other popular lash serums on the market. It didn’t cause any irritation, redness, or discomfort to my eyes or the skin around my eyes.” – Gabriela S., Influenster Reviewer


  • How To Outline A Blog Post in 15 Minutes

    How To Outline A Blog Post in 15 Minutes

    How long does it take you to write a blog post? This question is one I see bloggers ask each other all of the time. I’ve even googled it out of desperation and curiosity to figure out the answer. It takes a blogger approximately 2-3 hours to write a quality blog post. I started comparing my writing performance to the responses of other bloggers. How to outline a blog post efficiently? Is two hours enough time to brainstorm a blog topic, gather thoughts, and still have enough time to write it?

    There are many ways to outline a blog post!

    Some bloggers do not take as much time as others to write their blogs. Don’t worry. The last thing you should do is compare yourself to another blogger’s writing schedule. The best advice for figuring out your writing schedule is to create a consistent timetable that works for you.

    I would not recommend adopting another bloggers’ writing schedule, but I would recommend learning the strategies that helped them develop the blogging schedule that works for them. This blog post highlights one of the best tools bloggers use to publish quality blog posts — blog outlines.

    Blog outlines are simple tools for bloggers to draft, write and organize their ideas for a blog post before publishing. 

    this guide will cover:

    • how to spend less time planning out a blog post
    • what to outline for your blog post
    • examples of blog outlines
    • how to outline your next blog post in 15 mins

    How To Spend Less Time Planning Out A Blog Post

    If you are spending more than the average amount of time it would take to write a blog post, you are most likely doing this:

    • struggling with coming up with topics
    • researching while you write
    • not passionate about the topic you chose to write about

    One thing that will help cut out much of the time you spend writing is to start drafting your blog posts in advance. Developing a blueprint for your blog posts gives you more ideas for what you will be discussing in your post. It can not be easy to juggle all our ideas for one topic & without drafting or jotting them down, we will forget them. Start sketching your blog posts & researching topics thoroughly before committing to writing the post.

    Need help brainstorming topics you should write about? Check out this list of 350+ blog topic ideas for any niche!

    blog post ideas

    How To Outline For Your Blog Post

    Are you looking for ideas for what to write on your blog post outline? First— you will need a topic. The topic you chose needs to be something you can talk about comfortably and freely. Next, you will need:

    • Key subheading content points
    • Supporting statements for that subheading 
    • Affiliate links for any suggestions for readers
    • List of keywords and tags for search engine optimization

    You can even take it a step further and create a checklist/to-do list for each step in your writing process. To-do lists and checklists for your blog post will help you remember to edit, format, schedule, publish, create pictures, etc. Here is an example of what a blog post outline should look like:

    how to outline a blog post
    example of a blog post outline

    A Simple Blog Post Outline

    Ready to start outlining your next blog post? I have the perfect blog post template for bloggers planning out their blog posts. I created this template to help with organizing and writing ideas for quality blog posts. The Blog Post Template is a digital pdf that you can download and save to any digital planner or notetaking application. This digital template is designed to help bloggers brainstorm post titles, publish dates, related posts, call-to-action, and key content points. The digital blog post template has checklists and to-do lists to keep bloggers on track with outlining, writing, editing, formatting, and scheduling their blog posts. The template also includes space for tracking tags, links, and keywords. 

    Click the jump to get your blog post template and start planning your writing content today. 

    Never have to worry about writing quality blog posts again! To keep your readers engaged, your blog posts have to be cohesive, entertaining, informative, and easy to read. It’s easy to write and have all your thoughts jumbled at once while you’re trying to remember to get all of your ideas out! 

    Use this Blog Post Planner template to avoid never having to worry about jumbled thoughts, incohesive paragraphs, and sloppy structures ever again! This Blog Post Planner template was designed to help bloggers and writers get their key points across, create blog outlines before writing, and checklists for blogging tasks. 

    Bloggers should be using outlines when preparing to write quality blog posts. Using an outline before you write helps you create thought-flowing, entertaining posts & cuts down on how much time you would usually spend writing your blog posts. You can easily create an outline for your next blog post in 15 minutes! Outlines are another tool to help you stay consistent with blogging & they will also help with coming up with ideas for additional blog post topics!

    Was this helpful? Leave me a comment below.


  • What Is Seo And Why Is Seo Important For My Website?

    What Is Seo And Why Is Seo Important For My Website?

    Search Engine Optimization is a vital digital marketing tool.

    Picture this. You own, manage, and run your own website. Your website is filled with entertaining, informative, and valuable content, but no one is reading it. You’re stressed because you’ve spent so much time, energy, and money invested in your website. However, it’s not thriving due to low or no traffic. You want to know how to increase your website traffic because you are passionate about seeing your business succeed. You landed here because you discovered SEO during your research, and you have no clue how to increase your traffic. You’re also not sure if you really understand how SEO works and how important it is. 

    SEO consists of many elements. Knowing what they are and how they work is key to understanding why SEO is so important.

    Search engine optimization is crucial for your website because it helps make it more visible. This then equates to more traffic, builds brand awareness, and positions you as a trustworthy expert in your niche.

    This post discusses the importance of SEO for your website and how to use SEO to rank on search engines. You will have a better understanding of how SEO works and a step closer to increasing traffic to your website.

    Quality Content is what Search Engines Look For

    Content is the most vital part of Search Engine Optimization. It is what the people will see first when they visit your website. The content you create is what you use to reach and engage with your target audience. You most likely know by now that you should be creating and posting content that readers will find valuable. Quality content varies in many forms for many website creators (blogs, videos, podcasts, e-books) and needs to be shared consistently to rank on search engines. A lot of content = a lot of chances to increase your website’s online visibility.

    For example, website pages and posts should have a minimum of 500 words for search engines to crawl the content on your pages. Even then, depending on which SEO expert you’d ask, they would say 500 is considered to be generously low and should really be around 700-800 minimum words. Valuable content is just one key element to increasing traffic with SEO.

    Keywords Will Help Search Engines Find Your Content

    Your content will also need to feature some keywords to rank higher on search engines. Keywords are words and phrases that consumers use to find what they are looking for online; and that brands can then use to connect with prospects looking for their products and services.

    Finding out what keywords you’ll need for search engine optimization is not a simple task. A general rule of thumb is to look for keywords with high search rates (but low competition). Choose short-tail keywords (such as kid), long-tail keywords (such as adolescent children’s books for sale), and local keywords (such as children’s books for sale in Biloxi) to work into your content. Use keywords to optimize your titles, URLs, and the usability of your website. All this work you are doing to optimize your on-page SEO content will be crucial to improving the visibility and traffic of your website.

    You Can Create SEO Opportunities Off-Page

    Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Backlink building is a popular tool for establishing off-page search engine optimization. There are many tactics for backlink building. Some of the current best practices include guest blogging, advertising, creating a lot of high-quality content to be shared, and using influencer marketing in your content. You will need to network to start building backlinks to your website. Networking and backlinks are great ways for your target audience to find out about who you are and what you do. Take advantage of collaboration opportunities! 

    Search Engines Love Websites With Quick Load Times

    A responsive and speedy website will make a user-friendly experience for all your mobile and desktop visitors. By increasing the load speed of your website, readers will be able to browse longer, decreasing your website bounce rate. You should find out what your website’s load speed is before you decide to make any changes for search engine optimization. If it ain’t broke, do not fix it!

    Word of advice for pages with low load speeds: if your load speed is low, take steps to improve your speed by optimizing high-resolution images, fixing JavaScript issues and excessive HTTP Requests, and bad hosting.

    Think about it: you have spent a lot of time putting content on your website. It would be a disappointment if your audience cannot access (or gives up waiting to access) the content because the website/page does not load.

    Some things to remember about SEO:
    • SEO does not happen overnight 
    • search engines are not perfect 
    • You do not have to be an expert to optimize your website content 

    I recommend researching and using SEO tools to continue learning how to use search engines to increase website traffic and brand awareness. Websites like Moz and Semrush have been extremely helpful for me and my journey to understanding SEO. There are plenty of SEO courses and e-books to help you create a consistent SEO strategy plan for optimizing your content, increasing traffic, and reaching your target audience.

    I have been working to understand how SEO works for years, and each time I learn something new about how important it is to rank (and rank higher) on search engines. The more elements of SEO we incorporate into our growth strategies, the more opportunities for increasing brand awareness, visibility, and site traffic. 

    What do you think about SEO and its importance to organic website traffic? How will you use SEO to help grow your website? What else do you think is important to know about SEO and search engines? What advice would you give someone who wants to rank higher on search engines and increase website traffic?

    Leave me a comment below.